Well, you’ve done it! Your blog is now ready to go. It’s time for you to add content to it. Blogs are a proven way of sharing ideas, making money, promoting a brand, and increasing SEO. So now you want to know to write your first blog post in 10 steps. Read on!
But what topic do you want? Do not stare at the cursor and wonder how to get started. Learn the crucial steps required to put pen on paper or fingers to keyboard and publish your first blog post.
How to Create and Publish Your First Post on a Blog
Here are the steps to write your first blog post:
Start by identifying your goals, niche, target audience, and the things you want to share with readers and customers. You can start by brainstorming the kinds of stories that readers may be interested in.
You can brainstorm by using a worksheet, online tools, or Google Docs. This will allow you to track possible ideas and topics. You can do mind maps and word association exercises. For ideas, talk to colleagues or friends and browse blogs within your niche. Use prompts.
Make an Outline
Now that you have a million ideas to share, it is time to select one and create an outline.
Choose a topic that is important to you and one that will give you enough information to be able to write authoritatively and conclusively about. You don’t want your steam to run out 200 words into the post.
You can flesh out your story idea by listing important supplemental information and detailing sub-points. You should determine where each sub-point belongs in the overall structure. You can use this simple pattern to outline your post.
Segmenting your data will help you visualise it better and make writing much easier.
Write the Post
Once you have your ideas in place, begin writing. Writing freely is the best way to express yourself. The time to polish your draft is later. So for now, let’s just get the words out.
You can use your own voice while still keeping in mind your audience. If you are having trouble writing, try setting aside a time each day of 30 minutes to write. Don’t stop tapping the keys until the time is up.
Correct Grammar and Content
Do not make careless typos, or commit flagrant errors.
While blogging makes it easy to share your content quickly, you’ll lose credibility (and pageviews) if the re-writing step is not taken seriously. Digital consumers tend to “snack” on online content so they need a hook, or a compelling reason why they should stay with your posts. It should be the reason for good writing.
Edit your work carefully. Be sure to check both your grammar and your content. Be clear about the content and eliminate unnecessary information.
Are you correct in your punctuation and capitalisation? Do you correctly link and attribute information? Are you using reliable sources? You might want to keep an edit checklist on hand in case you forget something.
Take a break if your writing has been given more than a cursory look. This will allow you to spot any other errors with fresh eyes. You and your readers will be thankful you did.
Online tools are available for correcting grammar and spelling. I use Grammarly, which seems to be a popular choice of tool. It’s a free tool and once added will automatically check everything you write. Get it here: Grammarly.com
I have no affiliation with Grammarly at all.
Craft a Catchy Headline
If you haven’t started thinking seriously about your headline, it’s time.
Your title for a blog post is much more than a catchy turn of phrase to grab readers’ attention. It’s an important part of getting search engines to index your content.
The title of your blog post is also a virtual guidemap. It sets expectations about what readers will find in your post. Your title is significant, so don’t undervalue it.
Avoid clicking bait tactics that can draw people in. Instead, you should be accurate and use keywords to optimize the title for search engines. Benefit-driven phrasing and powerful verbs are all options. Use numbers that make an impact.
It’s fine if your headline doesn’t seem to be set in stone right away. You can use a working title, and then adjust your post as you go.
A blog post without photos is like milk without cookies – the nutritional content without the fun, virtual value. Images often attract people to your post. They also give them an idea about what you are going to share in it.
You can purchase stock images from sites such as Shutterstock and iStock. You also have the option to get royalty-free images. Use stock photos only if you aren’t familiar with the attached copyright laws. Make sure to credit your sources and give proper attribution.
You can create your own original graphics in Canva, its free to use: Canva.com
I am NOT affiliated with Canva. I just find it an excellent tool.
You should take this step seriously. Great visuals can make or ruin your post.
Optimize Your Content for Search Engines
Truth is, no one will ever find a great blog post. Search Engine Optimization (SEO), comes in handy here.
SEO is an essential step in content creation. This includes strategic use of keywords, URLs, titles, templates, and compliance with readability standards.
Make sure you are knowledgeable about SEO and use available plugins to make your content appear at the top search engine results.
Be mindful of the following: Whether you plan to publish once a day, once a week, or every day, it is important to establish a regular publishing schedule.
You need to set goals and be organized. Readers will know what to expect from your site. You can set deadlines for creating your content and ensure you stay on the right track.
Your editorial calendar could be as simple or complex as a Google Calendar document, or as sophisticated as Asana online tools.
Once you have established your schedule, click the button. Breathe.
Spread the Word
You are now ready to share your work, with your professional prose and appealing graphics. There are so many options to optimize your content on social media. Here are some pieces of advice to help get you started.
- Share your post on social networks, adapting it to each platform.
- Tag influencers with hashtags to get you content in front of potential readers.
- Encourage followers to contribute user-generated content.
- Make the most of your time.
- Use analytics to track your progress.
- Find out simple tips to increase your social media presence.
Once you have a list built through your website, you can connect them through email marketing to your content.
You will be more likely to attract readers to your site and establish authority in your blog niche if you add posts regularly. Therefore, it is important to create a routine and follow these steps. Now, you can relax and watch as your readership grows.
If you are just starting a website or thinking about it, this post might be helpful to you. Top 10 WordPress Themes for Blogs